Reuters UK published an article this week about custom cocktails featuring Provocachic (SM):
What's Your Flavor? Cocktails Get PersonalSINGAPORE (Reuters Life!) - The cocktail just got personal: for a few thousand dollars, a Singaporean firm will create a drink as individual as you are.
Provocachic, owned by Sinaporean marketing expert Damian Sim, specializes in creating bespoke cocktails for corporations and people seeking a unique tipple to serve at special occasions.
"Taste is such a personal experience," said Sim, who prefers being called a "flavor Impressionist". "We create recipes that reflect the personality of the client and which aim to answer the question: what would your story taste like?"
Sim started Provocachic in 2002 after years of mixing cocktails to appeal to his friends.
"I like cocktails but so many people I know are put off by the bad ones they taste at bars. In Singapore and Asia, the industry is very cost-based so they often use cheap ingredients. I wanted to change that," he added.
Sim is the cocktail specialist at U.S.-based gourmet Web site The Gilded Fork (www.gildedfork.com) and Provocachic's clients have included American Express and luxury lingerie brand La Perla, which requested custom-made cocktails to serve to clients at product launch events.
Read the rest of the article here.Labels: cocktails, news