Summer Bloom: A Childhood Memory

Corporate Cocktail created by Provocachic™ ~ Summer Bloom

Summer Bloom was inspired by “bug juice,” a favorite childhood drink of the charismatic founder of one of our corporate clients (a financial services MNC), researched through his book (Bloomberg by Bloomberg, Chapter 2).

This was most appropriate as the founder’s personality was very strongly reflected in the company philosophy, its styles & its people. Though the founder was no longer with the company, many of them related to him and his book.

Its deep red hue (from pure & organic grape juice) represented the initial Bloomberg color, while the floral notes of hibiscus extract balances the flavors. This subtle aroma also brings the drinker towards the ‘flower’ (physalis) garnish with an orange centre, the new Bloomberg corporate color. The alcoholic base is similar to the ‘long island ice tea’ cocktail, but deceptively sweetened with lime cordial. The simplicity of the flavors focused the attention on the story.

Symbolic of the maturing company, while remembering its roots, SummerBloom is truly a perfect cocktail for celebrating the family spirit of the client. *A 5-metres long bar was custom-built for the project.