"Midnight Pearl" - a story of dark seduction

Like a seduction, beautiful and dangerous, "Midnight Pearl" presents an exciting flavor experience combining lavender, dark chocolate and veccio (aged 18 months) parmigiano-reggiano. Specially designed as a flavor branding element for the launch of the client's flagship store in Singapore, communicating their philosophy "never compromise on quality & innovation."

A legendary Italian fashion icon founded in 1954 (Bologna) by Ada Masotti, it developed from a corsetry artisan brand together with Ubaldo Borgomanero into a market leader in underwear and swimwear. Renowned for their exquisite use of the best leavers lace from Calais (France), this delicacy was represented by the amedei '9' dark chocolate blend, which also exuded powerful sensuality.

This was naturally paired with lavender flowers, one of the most arousing scents to men (according to a study conducted by the University of Cambridge, its essential oil mimics oestrogen), with an ancient reputation of love and seduction. In fact, legend tells of how Cleopatra used it to seduce Julius Cesaer.

The savory parmigiano-reggiano cheese also reflected the pride of Italian artisan traditions, being produced with the same techniques, unchanged for at least eight centuries. The soft complexity of the veccio style complements the sophisticated brand. Furthermore, it has one of the highest natural umami flavors, while softening the rhum agricole base.

The Japanese Kyoho, known as the “king of grapes,” was selected as a sweet refreshing garnish. The refined pairing of parmigiano with grapes had been found since the 16th century, once mentioned by Sir Cristoforo di Messisbugo for one of he’s private dinners.

Finished with a luxurious gold pearl sheen, the "Midnight Pearl" was reminiscent of the founder's lucky charm, who also respected the natural design of pearls. In this recipe design, the Kyoho grape dares you to suck it out of its skin.

The combination of the voluptuous deep purple (garnish) and elegant rose-grey (cocktail) hues evoke a sleek emotional resonance (Nippon Colour & Design Research Institute), not unlike the sensory aura of the brand's creations.

"Midnight Pearl," discover the dark seduction of the female body and beauty.